Tuesday, September 14, 2021  – LA Plaza de Cultura y Artes, DTLA

WHAT:  Farmworker Justice Awards – Los Angeles. To kick-off Hispanic Heritage Month, celebrities and Latino community VIPs turn out for Farmworker Justice Awards – Los Angeles recognizing the social impact of four nationwide community leaders, Tuesday, September 14 at LA Plaza de Cultura y Artes in downtown Los Angeles.

Presented by Pepsico, the event provides an opportunity to bring together supporters and contributors from the business, legal, government, and nonprofit communities to report and highlight Farmworker Justice’s important work. It also serves to recognize individuals, businesses and other organizations that have demonstrated leadership, commitment, dedication, and sacrifice to address the ongoing plight that farmworkers face each and every day in America. Tickets available here.

NOTE: COVID-19 Guidelines will be in effect. All attendees, volunteers and staff will be required to show proof of vaccination before entering the event. A negative COVID-19 test taken within the last 72 hours before the event will also be accepted.

WHEN: Tuesday, September 14, 2021

4:30 PM Press Registration

5:00 PM Red Carpet Arrivals

6:00 PM Reception

7:00 PM Program and Awards

8:45 PM End of Show

WHERE: LA Plaza de Cultura y Artes, 501 N. Main Street, Los Angeles, CA 90012.

WHO: Event Host: Jordi Vilasuso (The Young and the Restless); 

Bruce Goldstein, Farmworker Justice President, Opening Remarks;

Dolores Huerta, civil rights icon, founder of the United Farm Workers and President of the Dolores Huerta Foundation, Keynote Remarks, introduced by actress/psychotherapist Julie Carmen.

Honorees: John Echeveste, CEO of LA Plaza de Cultura y Artes, receiving the Social Justice Award, presented by Hon. Gloria Molina, Chair, California Community Foundation.

Richard Montañez, Former farmworker, Author of “Flamin’ Hot,” Motivational Speaker, and Corporate Executive, receiving the Farmworker Justice Award, presented by actress Annie Gonzalez (“Gentefied” “Flamin’ Hot”);

Thomas A. Saenz, President and General Counsel of the Mexican American Legal Defense and Educational Fund (MALDEF), receiving the Shelley Davis Memorial Award, presented by Antonia Hernandez, President, California Community Foundation.

Bel Hernandez, CEO of Latin Heat Entertainment and Chair of the Farmworker Justice Advisory Council, receiving the Dolores Huerta Award, presented by Dolores Huerta.

Plus, confirmed celebrities and VIPs: Charo; Alma Martinez (“Gentefied”); singer Catie Waters; Emilio Rivera (Mayans); Pepe Serna (“With Love” -Amazon, “Flamin’ Hot,” “Scarface”); Ryan Carnes (“General Hospital”); Dan Guerrero (“¡Gaytino!”);director Enrique Castillo; Laura Palatano (“Gentefied”); Edy Ganem (“Devious Maids”); Eric Marq (“Flamin’ Hot”); Dyana Ortelli (“Coco”); former NFL kicker Frank Corral; actor JM Longoria (“Miracles from Heaven” “Bibi”);  rapper Melo Menace; recording artist Leyo Mendez “Paying for Love” latest album); former NFL Placekicker Tony Zendejas; Yvetter Gonzalez-Nacer (“In The Heights Tour”); Hector Atreyu Ruiz (Las Carpas); José Luis Valenzuela (Director, LATC); Evelina Fernandez (Actress, Screenwriter); Marabina Jaimes (Emmy Award-winning host/actress).

Expected to attend: Edward James Olmos, Jacob Vargas (Mr. Iglesias), and many more.

VISUALS: Paintings by Master Chicano Artist Yolanda Gonzalez on sale to benefit Farmworker Justice. 

The inimitable Charo joins David Damian Figueroa to conduct an auction.

Event designed by Ricardo Soltero, scenery director and stage set designer for the annual Hollywood Forever Día de los Muertos celebration.

SOCIALS: Instagram: @Farmworkerjustice; FB: @Farmworkerjustice;

TW: @FarmwrkrJustice. 

Hashtags: #handsthatfeedus; #fairwages; #farmworkerjustice #farmworkerjusticeawards #40thanniversary

Farmworker Justice is a national advocacy organization for farmworkers. FJ founded in 1981 is based in Washington, D.C. and collaborates with organizations throughout the country to empower farmworkers to improve their wages, working conditions, occupational safety, health immigration status and access to justice. For more information visit the Farmworker Justice website at and follow #HandsThatFeedUs.

To obtain red carpet press credentials, please contact:

Gabriel Reyes

Reyes Entertainment


Or, fill out this press credentials application.